
Once in a while, YouTube swaps its logo for a Yoodle to celebrate something. This one was for National Funk Day in Brazil, so the logo had to make room for funk carioca: born in Rio's favelas, built on hip-hop and electro-funk, and not related to the American funk at all, despite the name.
For this project, I wanted to show everything around funk: the dance, the style and the sound. I drew all the illustrations and worked on the animation, which plays almost like a slot machine, with three frames that keep changing and giving space to the next thing, until everything lands on "FUNK" lettered like a soundsystem, next to the YouTube logo.
The full story is on the YouTube blog.