
YouTube FanFest is where the internet finally meets in person. Creators and fans, same room, lots of screaming. I was invited to make it look like the internet.
So I basically made a comment section explode. Googly eyes, hearts, sparkles, arrows, sunglasses faces and a lot of letterings yelling “WOW” and “YEAH”, all crammed into one very loud wall. The YTFF name got a few outfits too: loopy script, chunky bold and a comic book burst.
It all went from the stage in Singapore to events in Indonesia and beyond, taking over backdrops, the red carpet and the merch table, with totes, hoodies, caps and keychains.
SO. MUCH. FUN.
Creative Direction:
Lebassis
Special thanks to YouTube Team: Ashlynn Sum, Muhammad Irsyad Bin Ishak, Kelvin Gan, Kalle Haasum, Eugene Lim, Joan Faith Ng