About

Be True is Nike’s Pride platform, built to spotlight LGBTQIA+ athletes and creators around the world. Porto Rocha designed the original identity as a system meant to be reimagined every year by a different queer artist, and I was invited to be the first one to take it over. No pressure.

I created a custom lettering style to carry the energy, pride and multiplicity of queer expression. It was part of a bigger collaboration with artists like Luke Gilford and Ohni Lisle, alongside names redefining sports culture today, like Bretman Rock, Shiho Shimoyamada and Gia Parr.

The lettering ended up on hundreds of touchpoints worldwide, from retail takeovers and billboards to film and installations. Seeing my letters in so many places is something I’ll never get over.