About

For its 15th birthday, Novas Frequências did something new: it split itself in two. The festival took over Rio de Janeiro and São Paulo in December 2025, and Lucas Dasc and I came back to build the identity for an edition that played in stereo.

The concept was simple: if the festival now lived in two cities, the identity should work like stereo sound, two channels playing at the same time, slightly out of sync, but adding up to one signal. So everything comes in pairs. Every letter exists twice, a solid line and a dashed one, like a sound and its echo arriving from opposite sides of the room. When “RJ” and “SP” overlap, they don’t fight for space, they blend into each other, the way a mix does. Even the colors split like a signal pulled apart: cyan, magenta, yellow and green, slightly misaligned, the way a screen glitches when it gets more information than it can handle.

The photos follow the same rule, broken into halftone channels and patched back together in a grid that looks like a TV test pattern, the screen you see while everything is being tuned. In the end, the identity is less about Rio or São Paulo and more about what happens in between. It’s the noise, the overlap, the frequency the two cities make together.