About

Tudum is Netflix's way of talking directly to fans. Then the pandemic hit, and the question became how to keep that conversation going with everyone stuck at home. The answer: a free almanac. 114 maximalist pages of interviews, stickers, posters, quizzes and puzzles. After all, the competition was a smartphone. So, give me everything.

The direction was nostalgia: glossy highlights, thick outlines, loud colors and sparkles everywhere, like a teen magazine from a decade that never quite existed. It made sense, since so many Netflix hits live on that retro energy. Almost 200 illustrations, letterings and stickers later, every page was hiding a reference for fans to catch.

The almanac reached the homes of 200,000 fans, alongside a three-day live event with over 1 million YouTube streams and #TudumAoVivo trending for three days straight. People still tag me with the poster on their wall. Best part, by far.