About

Kysse is Restylane’s lip filler, and for its brand manifesto video they wanted lettering that felt as glossy as the product. I drew bold, bubbly letters with that wet, just-applied shine, plus a bunch of illustrated lips smiling, talking and blowing kisses around the people in the film.

The lettering was then taken into 3D, turning into soft pink shapes that look squishy enough to touch. The final piece was cut into two 30-second clips, each mixing the real footage with a different visual direction.