About

Hellow is a music, art and culture festival from Mexico. For its Mexico City debut, I was invited to create a series of illustrations and letterings to live alongside the identity, building a whole cast of characters, objects and little weird things for the world of Hellow.

The crowd, the band, dancing hands, burgers, horses, boomboxes, flying creatures and more versions of the Hellow name than anyone asked for. Instead of one fixed composition, everything became a big library of pieces that could be thrown together in endless ways, so every poster, billboard and t-shirt got its own little crowd.

Mixed, remixed and never quite the same twice.