About

Holvi, a fintech from Helsinki, decided to celebrate a great year and a brand new office the only reasonable way: by making its own beer from scratch. I was invited to design the label for Boom Beer, a New England Pale Ale.

I went full comic book, with loud red, yellow and purple, explosions and chunky letters everywhere. The label wraps all the way around the bottle on a 360 grid, so every turn of the bottle shows a different panel.