Clips is Apple’s app for making quick, fun videos, and its sticker picker is where people go to add a little extra personality on top of their footage. For the beginning of the year, when everyone is deep into their New Year’s resolutions, I was invited to create a typographic sticker pack about health and wellness, covering both the body and the mind.
The result is a set of 12 animated stickers for workouts, meal preps, bad days and good ones: from “I Got This!”, “Worthy” and “Take It Easy” to “Moody”, “Meh” and “Not Today”. Since everything lives on top of people’s own videos, each sticker got bold outlines, chunky shapes and bright gradients so it can hold its own over any background, while every word gets its own lettering style, from bubbly and wobbly to loopy script.
Some days it’s “Worthy”. Some days it’s “Meh”. There’s a sticker for both.
Creative Direction:
Scotty Wilson
Illustrations + Letterings:
Lebassis
Creative Producer:
Carla Blair
Senior Art Buyer:
Jenny Barnes
Motion:
Bad Samaritan
Apple discontinued Clips in 2025. The stickers are still in a good mood, though.